distri.py

Created by aubry-pineau

Created on May 01, 2025

637 Bytes

Marge brut = PVHT - PAHT

Marge net = marge brut - frais distribution

Taux de marge = (marge brut/PAHT) x 100

Coeff multiplicateur = PVTTC / PAHT

Distribution valeur = CA realise par les distributeurs de la marque / CA total du canal

Distribution numerique = nombre pdv dans lesquels la marque est presente / nombre de pdv total du canal

Taux de couverture : nombre estime de consommateur cible ayant acces a offre / ensemble consommateur cible) X 100

Si DV<DN : la marque est présente dans les magasins à faible potentiel de vente

Si DV>DN : la marque est présente dans les magasins à fort potentiel de vente

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